Terms of Service

Last updated: 15 July 2026 Effective date: 1 July 2025

These Terms of Service (the Terms) govern your access to and use of 50sitechallenge.com, associated 50 Site Challenge web properties, and any information, materials, private concepts, previews, communications, or services made available through them (together, the Services).

Please read these Terms carefully before using the Services. By accessing or using the Services, you agree to these Terms. If you do not agree, do not use the Services.

1. Who we are

The Services are operated by:

InvictoSoft Ltd Trading as: 50 Site Challenge Registered address: 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ Company number: 15360928 Email: hello@50sitechallenge.com

In these Terms, “50 Site Challenge,” “we,” “us,” and “our” mean the entity above. “You” means a visitor to the Services, a person contacting us, or a person or organisation using the Services.

2. What these Terms cover

These Terms govern use of the public website and pre-contractual interactions through it. They do not, by themselves, require us to provide any paid design, development, consulting, hosting, support, or related service.

A paid project begins only when we have expressly accepted it in writing and you have accepted the applicable written proposal, statement of work, order form, master services agreement, or other project agreement (a Project Agreement). If there is a conflict between these Terms and a Project Agreement, the Project Agreement controls for that project.

3. Eligibility and business use

You may use the Services only if you can form a legally binding agreement under applicable law. If you use the Services on behalf of an organisation, you represent that you have authority to bind that organisation, and “you” includes that organisation.

The Services are primarily intended for business and professional use. Nothing in these Terms limits rights that cannot lawfully be excluded for consumers.

4. Website information and no offer

We aim to present accurate, useful, and current information. However, website content is provided for general information and illustration only. It may include examples, concepts, prototype work, client work, independent work, or indicative service descriptions.

Unless expressly stated in a Project Agreement:

website content is not a binding offer to provide services at a particular price, timeline, scope, availability, or outcome;
any estimate, availability indication, case-study description, concept, or timeline is non-binding and subject to discovery, scope, technical review, and written agreement;
references to outcomes, improvements, or opportunities describe the context of particular work and are not a guarantee that the same or any result will be achieved for you; and
we may correct typographical errors, omissions, or inaccuracies and update or withdraw content without notice where reasonably necessary.

You should not make a business, financial, legal, technical, or other material decision solely in reliance on public website content. Obtain professional advice appropriate to your circumstances where needed.

5. The 50 Site Challenge programme

“50 Site Challenge” is the name of our selective digital-presence programme and brand. It reflects our intention to maintain a deliberately focused body of work and to assess potential engagements for fit, impact, capacity, and delivery quality.

We may accept, decline, pause, prioritise, or defer inquiries and project opportunities at our discretion. Selection, outreach, a private concept, a preview, or a discussion does not guarantee that we will offer, accept, reserve capacity for, or enter into a project.

Any statement about the number of engagements, availability, cohorts, or capacity is descriptive of our operating approach at the relevant time and is not a promise that a particular number of projects will be accepted, completed, or available.

6. Inquiries, private concepts, and previews

We may prepare research notes, visual studies, prototypes, previews, mock-ups, or other materials in connection with a potential project (Previews). Unless we expressly agree otherwise in writing:

Previews are confidential, exploratory, and provided solely to help evaluate a potential engagement;
Previews are not final deliverables, production-ready work, professional advice, accessibility certification, legal compliance advice, or a promise of future functionality;
Previews may contain illustrative content, assumptions, placeholder material, third-party references, or incomplete functionality and must not be published, implemented, copied, transferred, or relied upon operationally without our written permission;
we may revise, withdraw, disable, or delete a Preview at any time; and
all rights in a Preview remain with us and our licensors unless a Project Agreement expressly transfers specified rights after the agreed conditions, including payment, have been met.

If a Preview includes your name, brand, publicly available business information, or publicly available images or reviews, it is presented only as a private evaluation concept. Please tell us promptly if you believe any detail is inaccurate, confidential, or should be removed.

7. Your responsibilities

You agree that you will:

provide information, materials, instructions, approvals, and feedback that are accurate, lawful, current, and sufficiently complete for the purpose you request;
have all necessary rights, permissions, licences, notices, and consents for any materials, personal data, trademarks, content, files, or instructions you give us;
not submit material that is unlawful, infringing, defamatory, malicious, deceptive, harmful, or that violates another person’s rights;
maintain appropriate backups of your own materials and records; and
use the Services only in compliance with applicable law and these Terms.

You are responsible for the accuracy, legality, and suitability of your supplied materials and instructions. We may refuse, remove, suspend, or ask you to replace material where we reasonably believe it creates legal, security, operational, reputational, or rights-related risk.

8. Acceptable use

You must not, and must not attempt to:

interfere with, disrupt, damage, overload, probe, scrape, crawl, or gain unauthorised access to the Services, systems, accounts, networks, or data;
bypass security measures, access controls, rate limits, robots directives, or technical restrictions;
use automated tools to extract, reproduce, index, harvest, or monitor content or data from the Services without our prior written permission, except where mandatory law permits it;
introduce malware, harmful code, or material intended to impair the Services;
impersonate another person or organisation, misrepresent your affiliation, or submit false information;
use the Services to violate privacy, intellectual-property, consumer-protection, advertising, export-control, sanctions, or other applicable laws; or
use our name, marks, content, Previews, or materials in a way that suggests endorsement, partnership, or affiliation without written permission.

We may investigate suspected misuse and take proportionate steps to protect the Services, users, and our rights, including restricting or terminating access and reporting conduct where appropriate.

9. Intellectual property

The Services, including their design, text, graphics, branding, software, interfaces, layouts, methods, documentation, and other content, are owned by or licensed to us and protected by applicable intellectual-property laws.

Subject to these Terms, we grant you a limited, personal, revocable, non-exclusive, non-transferable licence to access and use the public website for lawful informational and business-evaluation purposes. No ownership or other right is transferred to you.

You may not reproduce, adapt, distribute, display, sell, license, create derivative works from, publicly exploit, or use any part of the Services except as expressly permitted by these Terms, a Project Agreement, or our prior written consent.

Your feedback. If you provide feedback, suggestions, or ideas about the Services, you grant us a worldwide, perpetual, irrevocable, royalty-free right to use and incorporate that feedback without restriction or compensation, provided we do not publicly identify you as the source without permission.

Your materials. You retain ownership of materials you provide to us. You grant us a non-exclusive, worldwide, royalty-free licence to use, reproduce, modify, store, transmit, and display those materials only as reasonably necessary to respond to your inquiry, prepare a proposal or Preview, perform a Project Agreement, protect the Services, and meet legal obligations.

10. Third-party services and links

The Services may contain links to third-party websites, tools, content, platforms, or services. They are provided for convenience only. We do not control, endorse, or assume responsibility for third-party content, availability, security, policies, or practices.

Your use of third-party services is governed by the third party’s terms and Privacy Policy. You are responsible for reviewing them before use.

11. Privacy and analytics

Our processing of personal data is described in our Privacy Policy. The public website uses PostHog for analytics, error tracking, and limited session replay. Where applicable law requires consent, analytics cookies are set only after you accept them through the cookie banner; if you decline, we measure aggregate usage through a cookieless, privacy-preserving method that stores nothing on your device. Where consent is not required, analytics run by default and you may opt out at any time using the Cookie settings control on the Privacy Policy page.

We do not intentionally use advertising cookies, behavioural-advertising pixels, or cross-site advertising trackers on the public website. For details, including the data categories, purposes, legal bases, retention, and rights available to you, please read the Privacy Policy.

12. Confidentiality and unsolicited ideas

Do not send confidential, sensitive, proprietary, or commercially valuable information through the public website or ordinary email unless we have agreed in writing to receive it under appropriate confidentiality terms.

Unless we have a separate written confidentiality agreement, any unsolicited idea, proposal, suggestion, or material you send may be treated as non-confidential and non-proprietary. This does not override obligations that apply to personal data under our Privacy Policy or applicable law.

13. Disclaimers

To the maximum extent permitted by applicable law:

the public website and its content are provided on an “as available” and “as is” basis;
we do not warrant that the Services will always be uninterrupted, timely, secure, error-free, compatible with every device or browser, or free from harmful components;
we do not warrant the completeness, accuracy, reliability, availability, merchantability, fitness for a particular purpose, non-infringement, or usefulness of public website content; and
we do not guarantee rankings, traffic, inquiries, sales, leads, revenue, funding, compliance outcomes, accessibility outcomes, search-engine treatment, third-party-platform performance, or any other commercial result.

Nothing in these Terms excludes or limits a warranty, representation, condition, right, or remedy that cannot lawfully be excluded or limited.

14. Limitation of liability

Nothing in these Terms excludes or limits liability that cannot lawfully be excluded or limited, including liability for fraud or fraudulent misrepresentation, death or personal injury caused by negligence where such exclusion is prohibited, or any liability that applicable law does not permit us to exclude.

Subject to the preceding paragraph and to the maximum extent permitted by applicable law:

we are not liable for indirect, incidental, special, exemplary, punitive, or consequential loss; loss of profit, revenue, sales, business, opportunity, goodwill, reputation, data, or anticipated savings; business interruption; or the cost of obtaining substitute services, even if advised of the possibility of such loss;
our aggregate liability arising out of or relating to the public website and these Terms will not exceed the greater of £100 or the amount you paid us specifically for use of the public website in the 12 months before the event giving rise to liability; and
where a Project Agreement applies, its liability provisions govern the services covered by that agreement.

The limitations in this section apply whether a claim is based on contract, tort (including negligence), statutory duty, misrepresentation, restitution, or any other legal theory, to the extent permitted by applicable law.

15. Indemnity

To the extent permitted by applicable law, you will indemnify and hold harmless 50 Site Challenge, its affiliates, personnel, contractors, licensors, and service providers from reasonable losses, liabilities, damages, costs, and expenses (including reasonable legal fees) arising from or relating to:

your breach of these Terms;
your materials, instructions, or use of the Services;
your infringement or alleged infringement of another person’s rights; or
your violation of applicable law.

This section does not require you to indemnify us to the extent a claim results from our own breach of these Terms, negligence, wilful misconduct, or other liability that cannot lawfully be excluded.

16. Suspension and termination

You may stop using the public website at any time. We may modify, suspend, or discontinue all or part of the Services where reasonably necessary for security, maintenance, legal compliance, operational reasons, or improvement.

We may suspend or restrict your access immediately if we reasonably believe you have breached these Terms, created a security or legal risk, infringed rights, or misused the Services. Where reasonable, we will explain the action taken.

Sections that by their nature should survive termination will survive, including sections concerning intellectual property, confidentiality, disclaimers, liability, indemnity, governing law, and general provisions.

17. Changes to these Terms

We may update these Terms to reflect changes to the Services, law, security, or business practices. We will post the revised Terms here and update the “Last updated” date.

For material changes, we will provide additional notice where required by law. If you continue using the Services after revised Terms take effect, you accept them to the extent permitted by law. If you do not agree to revised Terms, stop using the Services.

A change will not retroactively alter a signed Project Agreement unless both parties agree in writing.

18. Governing law and disputes

These Terms and any non-contractual dispute or claim arising out of or in connection with them are governed by the laws of England and Wales, without regard to conflict-of-law rules.

The courts of England and Wales will have exclusive jurisdiction over such disputes, except that:

you may have mandatory rights to bring proceedings in your country of residence; and
nothing in these Terms prevents either party from seeking urgent injunctive or equitable relief in a court with competent jurisdiction to protect intellectual property, confidential information, or security.

If you have a concern, please contact hello@50sitechallenge.com first. We will try to resolve it promptly and in good faith.

19. General terms

Entire agreement for website use. These Terms and the Privacy Policy are the entire agreement between you and us concerning use of the public website. A Project Agreement governs any paid project.

No waiver. A failure or delay to enforce a provision is not a waiver of that provision.

Severability. If any provision is found unenforceable, it will be modified to the minimum extent necessary to make it enforceable, and the remaining provisions will remain in effect.

Assignment. You may not assign or transfer your rights or obligations under these Terms without our written consent. We may assign these Terms in connection with a merger, restructuring, financing, sale of assets, or by operation of law, provided this does not reduce rights you have that cannot lawfully be reduced.

No partnership or agency. These Terms do not create a partnership, joint venture, employment, franchise, fiduciary, or agency relationship.

Electronic communications. You agree that communications and notices may be provided electronically where permitted by law.

Language. The English-language version of these Terms controls to the extent permitted by law.

20. Contact

Questions about these Terms can be sent to:

InvictoSoft Ltd Trading as: 50 Site Challenge Email: hello@50sitechallenge.com Postal address: 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ